Sortday
Leave time for what truly matters.
I enjoy trying different tools, and the small details that make them easy to use often make me happy. Capturing a passing thought, untangling a jumble of ideas, or finally finding the first step for something long postponed—tools often make a difference in these ordinary moments.
A good day cannot be measured only by how many to-dos you check off. Time, attention, and energy are limited. I hope Sortday can ease the work of organizing and planning, so you can spend them on what matters to you. That might mean focusing on a piece of work, spending time with family, or leaving some time unplanned.
A plan matters when you put it into action.
A plan is useful when it helps us make choices, get started, and adjust as circumstances change. Adding more items to a list or filling up the calendar does not necessarily bring us closer to our goals. What I want Sortday to care about is whether those plans ultimately help you do what matters to you.
That is why what to do and when to do it need to be considered together. Lists help you sort things out; the calendar makes existing commitments and scheduling conflicts clearer. If time or energy is limited, you may need to change priorities, narrow the scope, or put some things off. A tool should help you make these tradeoffs, not just record more.
Taking action does not mean doing more every day. Dropping an unnecessary commitment, making room for important work, or getting proper rest when you are tired can all be choices that better support your goals.
Aesthetics and logic matter equally.
I care about design and aesthetics, and I care just as much about the logic behind a product. I do not want to make a toy that looks good but is not useful, or a powerful tool that feels dull. Whether an interaction feels natural, information is clear, and the interface makes you want to stay a little longer all matter equally to me. Good design should make these feelings and practical uses work together.
That is why I want to weave time-management methods into natural interactions. Capture an idea, find a first step, then make time for it. You should not have to learn a complex theory or maintain a complicated system just to manage work and life. A tool should make things easier for people. That is also how I decide whether a design is worth keeping.
Restraint leaves room for you.
It is easy to keep adding things to a product. Each feature may seem justified, but together they can make people search through things they do not use every time they open the app. I do not want people to bear the cost of finding and understanding features just so we can show how much the product can do.
The sidebar is one example. I do not want to put every feature in front of you from the start, especially when some may be used less than once a month. I hope the initial interface can stay simple, with lists, things you care about, and the shortcuts you use often taking shape as you use the app. What you see each day should relate to the life you are living.
That growth comes from your choices. What stays, how things are organized, and when you need more should all be shaped by how you actually use the app. I want to get the foundations right and leave room for this tool to grow into something that feels like yours. Simplicity then has a more concrete meaning: making what you need easier to find and letting less-needed things interrupt you less.
Let AI be an action coach.
A clear interface can ease the work of organizing, but some decisions still take thought. What deserves priority? Does the plan account for existing commitments? What can change when things do not go smoothly? I hope AI can offer another perspective as an action coach and help us think through these questions.
This kind of help is useful even when things are going well. While planning, you can think things through, break tasks down, and review your schedule together; once you get started, you can discuss what may need to change based on your progress and the notes you provide. Reviewing helps make the next plan more realistic and makes it easier to stick with what matters.
I am still exploring how to make this help a natural part of getting things done. Alongside conversations, AI could leave specific feedback next to tasks and calendar events, reducing the need to explain the context again and copy answers around. AI offers suggestions; you can always edit or decline them, or use your own judgment. Its value ultimately depends on whether it helps you take action.
Building with care, and being a friend to time.
Before starting Sortday, I led product design for a time-management tool. After years of working with tasks, calendars, and people’s habits, I gained a lot of experience and came away with many questions I still want to explore. How else can tools ease people’s burdens? What ideas that once seemed out of reach might AI make possible?
Sortday grew out of these questions. I wanted to bring my past experience, commitment to design, and perspective on everyday work and life into this product. There is still a lot to refine, and I look forward to making it better through real use and conversations with people.
To me, being a friend to time means continuing to refine this product and letting its value prove itself through long-term use. Rather than continually adding features, I care more about whether the places you use every day become easier to work with over time. I hope Sortday becomes a tool I want to use for years and can sincerely recommend to you.